Webhooks

Plunk can send real-time HTTP requests to your application when specific events occur, such as email bounces, spam complaints, or custom events. This is done by creating a workflow that uses the Webhook step to forward event data to your own endpoint.

How it works

Webhooks in Plunk are powered by the workflow system. The basic flow is:

1. An event occurs in Plunk (e.g. an email bounces, a contact subscribes, or a custom event is tracked)
2. A workflow is triggered by that event
3. The workflow executes a Webhook step, sending an HTTP request to your URL with relevant data

This means you can receive notifications for any event Plunk tracks, including both system events and your own custom events.

Internal events

Plunk automatically tracks a set of internal events that you can use as workflow triggers. These events cannot be manually tracked via the API — they are generated by the system.

Email events

Contact events

Segment events

Setting up a webhook

{
  "Authorization": "Bearer your-secret-token"
}

Webhook payload

When using the default payload (no custom body configured), Plunk sends a JSON request with the following structure:

{
  "contact": {
    "email": "user@example.com",
    "subscribed": true,
    "data": {
      "name": "John",
      "plan": "pro"
    }
  },
  "workflow": {
    "id": "wf_abc123",
    "name": "Bounce Notifications"
  },
  "execution": {
    "id": "exec_xyz789",
    "startedAt": "2025-01-15T10:30:00.000Z"
  },
  "event": {
    "subject": "Welcome to Plunk",
    "from": "hello@example.com",
    "fromName": "Plunk Team",
    "messageId": "ses-message-id",
    "templateId": null,
    "campaignId": "camp_abc123",
    "sourceType": "CAMPAIGN",
    "bounceType": "Permanent",
    "bouncedAt": "2025-01-15T10:30:00.000Z"
  }
}

The event field contains the data associated with the event that triggered the workflow. The exact contents depend on the event type.

Event data by type

Email events

Most email events share a common set of base fields:

In addition to these base fields, each event includes the following event-specific fields:

{
  "subject": "Welcome to Plunk",
  "from": "hello@example.com",
  "fromName": "Plunk Team",
  "messageId": "ses-message-id",
  "templateId": null,
  "campaignId": null,
  "sourceType": "TRANSACTIONAL",
  "sentAt": "2025-01-15T10:30:00.000Z"
}

{
  "subject": "Welcome to Plunk",
  "from": "hello@example.com",
  "fromName": "Plunk Team",
  "messageId": "ses-message-id",
  "templateId": null,
  "campaignId": "camp_abc123",
  "sourceType": "CAMPAIGN",
  "deliveredAt": "2025-01-15T10:30:05.000Z"
}

{
  "subject": "Welcome to Plunk",
  "from": "hello@example.com",
  "fromName": "Plunk Team",
  "messageId": "ses-message-id",
  "templateId": null,
  "campaignId": null,
  "sourceType": "TRANSACTIONAL",
  "openedAt": "2025-01-15T11:00:00.000Z",
  "opens": 1,
  "isFirstOpen": true
}

{
  "subject": "Welcome to Plunk",
  "from": "hello@example.com",
  "fromName": "Plunk Team",
  "messageId": "ses-message-id",
  "templateId": null,
  "campaignId": null,
  "sourceType": "TRANSACTIONAL",
  "link": "https://example.com/pricing",
  "clickedAt": "2025-01-15T11:05:00.000Z",
  "clicks": 1,
  "isFirstClick": true
}

{
  "subject": "Welcome to Plunk",
  "from": "hello@example.com",
  "fromName": "Plunk Team",
  "messageId": "ses-message-id",
  "templateId": null,
  "campaignId": null,
  "sourceType": "TRANSACTIONAL",
  "bounceType": "Permanent",
  "bouncedAt": "2025-01-15T10:31:00.000Z"
}

{
  "subject": "Welcome to Plunk",
  "from": "hello@example.com",
  "fromName": "Plunk Team",
  "messageId": "ses-message-id",
  "templateId": null,
  "campaignId": null,
  "sourceType": "TRANSACTIONAL",
  "bounceType": "Transient",
  "transientBounce": true
}

{
  "subject": "Welcome to Plunk",
  "from": "hello@example.com",
  "fromName": "Plunk Team",
  "messageId": "ses-message-id",
  "templateId": null,
  "campaignId": null,
  "sourceType": "TRANSACTIONAL",
  "complainedAt": "2025-01-15T10:35:00.000Z"
}

{
  "messageId": "ses-message-id",
  "from": "sender@example.com",
  "fromHeader": "Jane Smith <sender@example.com>",
  "to": "support@yourdomain.com",
  "subject": "Re: Your question",
  "timestamp": "2025-01-15T10:30:00.000Z",
  "recipients": ["support@yourdomain.com"],
  "hasContent": true,
  "spamVerdict": "PASS",
  "virusVerdict": "PASS",
  "spfVerdict": "PASS",
  "dkimVerdict": "PASS",
  "dmarcVerdict": "PASS",
  "processingTimeMillis": 142
}

Contact events

contact.subscribed and contact.unsubscribed carry no event data by default. The event field will be an empty object {}.

The exception is when an unsubscription is triggered automatically by an email bounce or complaint — in that case event includes a reason field:

{
  "reason": "bounce"
}

Segment events

Both segment.<name>.entry and segment.<name>.exit include:

{
  "segmentId": "seg_abc123",
  "segmentName": "VIP Users"
}

Custom events

Custom events tracked via the API include whatever data you passed in the data field when calling track.

No event data

For events that carry no data, the event field will be an empty object {}.

Common use cases

Bounce and complaint monitoring

Create a workflow triggered by email.bounce or email.complaint to forward these events to your application. This allows you to keep your own database in sync with Plunk's contact statuses.

You can use additional workflow steps before the webhook to add logic:

• Condition: Only send the webhook for hard bounces by checking the bounceType field
• Delay: Add a short delay to batch-process related events
• Update Contact: Mark the contact with metadata before sending the webhook

Syncing unsubscribes

Trigger a workflow on contact.unsubscribed to notify your application when a contact opts out. This is useful for keeping subscription status synchronized across multiple systems.

Custom event forwarding

If you track custom events in Plunk (e.g. user.signup, order.completed), you can forward those same events to other services via webhooks. This turns Plunk into an event router — track once, distribute to multiple endpoints.

Adding conditions and delays

Since webhooks are part of the workflow system, you can combine them with other step types for more advanced setups:

• Use a Condition step to only fire the webhook when certain criteria are met (e.g. only notify for contacts on a specific plan)
• Use a Wait for Event step to wait for a follow-up event before sending the webhook (e.g. wait to see if a bounced contact re-subscribes)
• Use a Delay step to add a time buffer before the webhook fires